Freklz Skincare: A Growing Brand Strengthened Through WMED Mentorship

For many product-based entrepreneurs, the spark of an idea comes naturally. The structure required to build a sustainable business around it does not.

From product refinement to brand clarity to market positioning, the leap from concept to company can feel both exciting and uncertain. That’s where White Mountain Economic Development (WMED) plays a critical role — helping founders move beyond inspiration and into intentional growth.

One of the brands currently gaining momentum with WMED’s advisory support is Freklz Skincare, founded by Rachelle Smith. Built around the belief that skincare should nurture confidence — not insecurity — Freklz Skincare is redefining how tweens and teens are introduced to daily skin routines.

WMED President Donald Laughlin says businesses like Freklz reflect the kind of thoughtful entrepreneurship the organization is committed to strengthening across the region.

“Rachelle represents the type of founder who leads with both heart and discipline,” Laughlin says. “When you combine a meaningful mission with strategic planning, you create a business that has staying power. That’s what we see taking shape with Freklz Skincare.”

Freklz Skincare founder, Rachelle Smith

Where the Idea Took Root

Freklz Skincare didn’t begin as a formal business plan. It began as a mother paying attention.

Nearly two years ago, Rachelle noticed her children struggling with skin changes and breakouts — and, more importantly, struggling with how those changes affected their self-confidence. The products marketed to their age group felt overly aggressive or built around unrealistic promises.

“The idea for Freklz Skincare began just under two years ago after watching my own children struggle with skin issues and breakouts and I didn't feel comfortable with any products available for their age group,” Rachelle explains. “At the same time, I saw their confidence begin to fade, which made me realize there was a real gap in the market for something gentler and more intentional.”

With a background that gave her the ability to formulate a solution herself, she began developing what would become the brand’s foundational product: the Spot-On Cleanser. The formula was designed to be simple, supportive, and free from harsh ingredients — something that respected young skin rather than trying to “fix” it.

But from the outset, Rachelle knew she wasn’t just building a cleanser. She was building a message.

More Than a Skincare Routine

Freklz Skincare is intentionally positioned as both a product and a mindset. Alongside healthy skincare habits, the brand promotes self-acceptance, positive thinking, and affirmations — encouraging young people to appreciate their individuality, including natural features like freckles.

“I want to make a difference and bring positivity to the world,” Rachelle says. “Instead of routines built around perfection or complexity, I wanted Freklz Skincare to encourage healthy habits, self acceptance, and simplicity from the very beginning.”

That commitment to simplicity has also made the product surprisingly universal. What started as a solution for her children is now used across her household — by Rachelle herself, her 65-year-old mother, and even her husband, who has adopted it as his preferred aftershave. The brand’s approachable design allows it to serve multiple generations without feeling clinical or intimidating.

Freklz Skincare appearance on Fresh Living Utah

As interest grew, so did the realization that building a brand requires operational clarity just as much as creativity.

Gaining Clarity Through Advising

Before connecting with WMED, Rachelle found herself juggling questions about logistics, scaling, messaging, and next steps. She realized there was still much for her to learn in order to move forward confidently.

The vision was strong — but the pathway forward felt less defined.

Through consistent advising sessions with WMED, Rachelle began transforming ideas into structured plans. The support focused on marketing alignment, strategic positioning, launch refinement, and long-term planning — helping her view the company not only as a passion project, but as a scalable enterprise.

One of her most significant breakthroughs was learning how to organize growth intentionally rather than reactively. With clearer messaging and defined priorities, Freklz Skincare began moving forward with measurable momentum.

Building Momentum, One Milestone at a Time

The official launch of the Spot-On Cleanser marked a pivotal step for the brand. Seeing families integrate the product into daily routines validated both the formula and the philosophy behind it.

Since launch, Freklz has continued strengthening its brand identity and refining its market approach. With mentorship and accountability in place, the company has gained sharper focus around audience engagement, partnership development, and retail exploration.

Looking ahead, Rachelle’s goals are centered on thoughtful expansion. Over the next year, she aims to increase sales of the Spot-On Cleanser, grow brand recognition among families, and solidify a consistent marketing strategy that builds long-term customer relationships.

Digital growth, expanded retail conversations, and future product development are all part of the roadmap — each aligned with Freklz Skincare’s core mission of gentle, confidence-building care.

With purpose at its foundation and strategy guiding its growth, Freklz Skincare reflects what can happen when personal conviction is matched with practical support.

And through WMED’s continued mentorship, that momentum is positioned to carry well beyond the launch phase — into a future defined not just by product success, but by meaningful impact.

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Learn more about and support Freklz Skincare at https://freklzskincare.com/.