Baby-D’s Smashwagon Takes Off—with a Boost from White Mountain Economic Development

When local food entrepreneurs look for support in navigating the complex world of starting and sustaining a food based business, the White Mountain Economic Development (WMED) team is often the first call they make. Through hands-on assistance, practical resources, and industry-focused training opportunities, WMED helps new and growing businesses build a strong foundation—ensuring good ideas become thriving operations.

One of the most impactful tools WMED offers is its ServSafe® Food Manager Certification course. Offered throughout Arizona, this course provides essential knowledge in food safety, operations, and regulatory compliance—skills every food business owner needs before opening their doors. For entrepreneurs like Daniel Lusk, owner of Baby-D’s Smashwagon in Show Low, the course became a critical part of taking his concept from a dream to a fully operational food truck.

“Daniel represents exactly the type of entrepreneur we’re here to support,” says WMED Executive Director Russ Yelton. “His commitment to learning the industry, following the right steps, and building a business that contributes to the local community is what makes him such a strong example of what’s possible when resources and determination come together.”

While the course was intensive, Daniel says it immediately equipped him with the tools he now uses daily. “It was filled with great, need-to-know information. I took notes throughout the course, and I take that notebook everywhere while I cook.”

Like many first-time food operators preparing to launch their business, Daniel was also confronted with an overwhelming list of permits, licenses, and requirements. Through direct guidance from the WMED team, the Small Business Development Center (SBDC) and peer support from other local restaurateurs, he made key strides in acquiring the necessary regulatory approvals.  The training is supported in part by the Northern Arizona Good Jobs Network, a grant through Local First Arizona and the City of Show Low with whom WMED is developing a business incubator to include a commissary kitchen.

Now he looks towards the next stages of growth for his business, while also marking important achievements along the way.

From Concrete to Smashburgers: Daniel’s Entrepreneurial Leap

Daniel’s path to entrepreneurship didn’t begin in a kitchen—it began in the concrete industry. For nearly ten years, he worked for his family’s business; it was steady and familiar work, but cooking was always his passion. Even friends and family encouraged him to start a food truck, inspired by the meals he made for gatherings.

In July 2025, with the support of his family, Daniel purchased a food trailer and launched Baby-D’s Smashwagon, specializing in juicy, made-to-order smashburgers and crispy French fries. His concept is grounded in a belief that great food doesn’t have to be expensive. In his view, the humble cheeseburger—once a simple, affordable staple—has become overpriced across many restaurants. Daniel’s mission is to bring it back to its roots: simple, fresh, and delicious without stretching the family budget.

Local patrons gathered outside Baby-D Smashwagon's food truck

His official grand opening took place on October 25, 2025 at his commissary home, The Lodge Bar and Grill in Pinetop, Arizona. Nerves were high, but they didn’t last long. By the end of the day, Baby-D’s had completely sold out.

“People were raving about the speed, prices, and quality of the food,” he said. “This marked a huge milestone for me personally as well as a business owner.”

Looking Ahead: A Vision Bigger Than a Food Truck

Daniel Lusk, Owner/Operator of Baby-D's Smashwagon

Daniel’s goals extend beyond the Smashwagon itself. Over the next year, he plans to build a strong local following and eventually expand—either into a new, larger trailer or onto land on which he hopes to develop into a shared community food space for other food trucks to gather and offer their cuisines to local patrons. His vision includes an on-site commissary kitchen for vendors, live music, kid-friendly areas, and so much more.

With passion, community support, and the tools provided through WMED’s programs, Daniel’s journey is just beginning. And if the sold-out first day is any sign, Baby-D’s Smashwagon is on track to become one of Arizona’s newest success stories.

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Follow Baby-D’s Smashwagon on Instagram to keep up-to-date with Daniel’s entrepreneurial journey, and learn more about WMED’s support for Arizona businesses at https://www.wmedev.org/.